TripAdvisor, Inc. is an American travel website company providing reviews of travel-related content. It also includes interactive travel forums.TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model.
Niumba is a rental apartment directory owned by the TripAdvisor Media Group. The website provides around 62,000 private holiday homes, 79% of which are located in Spain. Niumba's business model is based on putting those who wish to rent their homes in contact with travelers.